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Branding
| Q. | Why are some sites branded as arc and some as IMO? | | A. | UK sites are branded as arc on purely commercial grounds. The decision was taken to go arc in the UK before the acquisition of the German business secured the rights to the IMO brand. |
| Q. | Are there any plans to re-brand the European sites as arc? | | A. | No. Sites on the continent will remain IMO. |
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